INVESTIGATION INTO TWITTER BAN AND ITS EFFECTS ON SOCIAL SUPPORT AND HUMANITARIAN SERVICES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers’ life. “Interruption because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else” (Copp, 2016). He notes further that consumers accepted these interruptions, served in the form of advertising, because they accepted that it was a necessary price to pay for what was otherwise free content broadcast on television, radio, and magazines. In that world, established content publishers controlled the distribution of content targeted at consumers. The interruption-disruption model is dying in the world of social media, where consumers control their media content and may even create the content. According to Deloitte and Touche, “The State of the Media Democracy” report, 40% of Internet users create some form of content whether it be editing videos, posting photos, or writing blogs, and 51% acknowledged reading and watching the content of other users online. With younger consumers, the consumption of user-generate content is even higher with 71% reporting watching and/or reading user-generated content online (Tuten, 2018).
Related Project Materials
Analysis of the Role of Quantum Computing in Enhancing Smart Campus Infrastructure at University of Abuja, FCT
Background of the Study
The evolution of quantum computing is rapidly reshaping technological landscapes, offering transfor...
IMPACT OF MOTOR DEVELOPMENT IN CHILDREN WITH CEREBRAL PALSY ON THE QUALITY OF LIFE AND GENERAL HEALTH STATUS OF CAREGIVERS
ABSTRACT
Cerebral Palsy (CP) is a neuropaediatric condition which occurs as a result of damage to an immature brain resulting in abnormal...
The Effect of Intensive Nursing Care on Stroke Patients’ Recovery in Taraba State
Background of the Study
Stroke is a leading cause of disability and mortality worldwide, requiring prompt and intensive medical care for...
An Assessment of Semantic Richness in Nigerian Advertising: A Comparative Analysis of Urban and Rural Campaigns
Background of the Study
Advertising in Nigeria has evolved into a multifaceted domain where language not only conveys info...
An investigation into the relationship between school sports participation and students’ sleep patterns in Minna Local Government Area, Niger State
Background of the study
Sleep quality and duration are essential components of adolescent health and academic performance....
An examination of religious freedom and interfaith conflicts in Jos North, Plateau State.
Background of the Study:
Jos North, located in Plateau State, Nigeria, has experienced significant interfaith conflicts in...
An evaluation of the phonological features of Nigerian sign language in Deaf communities
Background of the study
Nigerian Sign Language (NSL) is the primary means of communication within Deaf communities across...
The Effect of Constitutional Law on Access to Family Courts: A Case Study of Makurdi Local Government Area, Benue State
Background of the Study
Family law plays a vital role in addressing issues related to...
EFFECT OF RECESSION ON NIGERIA ECONOMIC GROWTH AND DEVELOPMENT
Abstract
This study focuses on the impact of recession on economic growth in Nigeria from 1980 to 2017. The Nigerian eco...
BASIC TECHNOLOGY TEACHERS’ PERCEPTION ON THE AVAILABILITY AND UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGY FOR TEACHING IN SECONDARY SCHOOLS
ABSTRACT
This study examined basic technology teachers‟ perception on the availability and utilization...
