INVESTIGATION INTO TWITTER BAN AND ITS EFFECTS ON SOCIAL SUPPORT AND HUMANITARIAN SERVICES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers’ life. “Interruption because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else” (Copp, 2016). He notes further that consumers accepted these interruptions, served in the form of advertising, because they accepted that it was a necessary price to pay for what was otherwise free content broadcast on television, radio, and magazines. In that world, established content publishers controlled the distribution of content targeted at consumers. The interruption-disruption model is dying in the world of social media, where consumers control their media content and may even create the content. According to Deloitte and Touche, “The State of the Media Democracy” report, 40% of Internet users create some form of content whether it be editing videos, posting photos, or writing blogs, and 51% acknowledged reading and watching the content of other users online. With younger consumers, the consumption of user-generate content is even higher with 71% reporting watching and/or reading user-generated content online (Tuten, 2018).
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